241. Brave As A Noun-Andrew Jackson Jihad I could go off the deep end. I can kill all my best friends. I can follow those stylish trends. God knows I can make amends. But I’ve got an angry heart filled with cancers and poppy tarts. If this is how you folks make art, it’s fucking depressing.
Beginning on September 1st, in the year 2011, Netflix is drastically re-hauling its packaging structure.
As of right now, there are three Netflix “packages”. One is the traditional DVD mailing service. For $7.99 per month, you are able to choose one DVD at a time to have delivered to your house. Their selection is quite vast, with films both classic and contemporary, foreign and newly released.
Also starting at $7.99 per month is their digital streaming package. Or video streaming. Or video on demand. Whichever marketing phrase you prefer. They like to call it “Instant Play”. The selection is less impressive, with less obscure films and less new releases. But the Netflix streaming service is head and shoulders above all of the competition right now, as far as their library goes. Popular TV shows are included as well.
The third package was a combination of the first two. For only a dollar more, you could have one physical DVD out at a time, PLUS full access to their streaming library. It was an absolute steal. I could stream from my desktop, my laptop, my XBox and even my phone. And the movies I could stream, I could have sent to my house.
But all good things must come to an end.
Starting tomorrow, Netflix is doing away with the combination deal. To have access to both streaming and mailing services, you have to pay for both. So the price jumps from around $8 a month to about $16.
The logic in infallible. It makes perfect sense. And if it had been this way from the get-go, I’d probably have shelled out the $16 for both services any way. But the combination deal was such a great deal, I’m having trouble coping. And so are tons of other Netflix customers.
Perusing the internet, there are rumbling of a “Netflixodous” - a cleverly named Netflix mass exodus. I considered it. But if you leave Netflix, where do you go? There aren’t too many alternatives.
There’s Hulu Plus, which is a dollar less. But there is no option for a DVD mail service. And while the selection of TV shows is reasonably large, the movie selection is abysmal. Plus, their streams are interrupted by commercials. They are one of the few “premium” services that still features blatant advertisement. It’s funny to think that premium cable does not have commercials, but Hulu Plus does. You might as well stick with Netflix and lose the mail service.
Then there’s Blockbuster On-Demand. They have a DVD mail service, with a selection that is as wide, if not wider, than Netflix. They advertise having new releases available a month earlier than Netflix. But their On-Demand service is worse than Hulu Plus’.
Netflix was probably losing money (or, at the very least, not making as much money as they could) when using the super combination package structure. Maybe people argue that after separating the packages, they’ll lose more money because disgruntled customers will unsubscribe and take their business elsewhere.
I’m sure Netflix anticipated an extremely negative backlash with lots of cancellations. And if they’re smart, they might have prepared themselves for a bit of a setback as far as new subscriptions go. However, judging by their competition, most, if not all of the people who leave will be back.
Right now, a true competitor for Netflix does not exist. Similar services exist, but they pale in comparison. However, in another year or so, Blockbuster or Hulu might end up being more of a legitimate contender. And if Netflix waited until then to rollout the more logical packaging structure, they might have done themselves in.
So my hat’s off to you, Netflix. You made a good call. But I’m still pissed.
$16 a month for 1 DVD at a time and instant watch is still more than reasonable, especially if you use it a lot and it pays for itself in no time
I only wish you were staring at me when I roll over because I can’t sleep at night, or I’m smiling because there’s snow falling outside, or when the breaks lock and we’re clearly gonna die. I’m gonna grab your arm and scream, “I love you!” I hope you know that I’ll love you.
I’ve lost every nerve on you, Plucking each one, one at a time. It always eats away at you, Steady on your troubled mind. I’m scared of ever finding out, All I lived for was a lie. All the worries and the doubt, You don’t even think straight sometimes.